17.04.12 Punkt. DP 01 at Salone del Mobile

With a Rosie Lee designed stand in Milan's unique Spazio Rossana Orlandi, Punkt. showcases this week the updated DP 01 phone.

An opportunity for Punkt. to engage and build relationships with its distributors, the stand (at the forefront of the exhibition) needed to be impactful but not disrupt the flow of traffic. To display the full of range Punkt. products in their intended environments we divided the area into Living, Office and Brand spaces.

Large wall graphics, in the signature minimalist brand style we'd previously developed for Punkt., helped define the distinct spaces and tell the story of each product. Supporting collateral included invite, catalogue and press kit.