Featured news
17.08.2011
As part of the Run Dem Crew (RDC) Youngers initiative, Rosie Lee Creative Director Mark last night hosted a mentoring session at the NIKEiD studio.
The session – organised with NIKEid consultants Matt and Jeremy – was part of the ongoing creative and sporting tasks being set for the Youngers in the lead up to the final challenge; Nike’s Run To The Beat half marathon.
The task was to design some bespoke Lunar Glide 3 trainers and it explored how a sense of identity can be forged through colour, design and the use of contemporary cultural and fashion themes. The outcome was two killer shoe designs!












