Continuing our work with consumer electronics company Punkt. Rosie Lee have designed the packaging for the MP 01 mobile phone. We were asked to help position Punkt.’s first flagship product at the high-end end of the market, whilst communicating the brand’s approach to simplify modern life through uncomplicated technology.
Working alongside Punkt’s art director Jasper Morrison, our design reflects both the look and the attitude of the streamlined device. The minimal box exterior features a line drawing, illustrating the smart device in its simplest form. An inner tray holds the product at an angle to match the back design, with a ribbon strip included to lift out the device. Accessories are contained neatly, layered under the product tray. For the exterior, a soft-touch varnish and foiling complete the design, adding a highly tactile finish.