With our vast experience in sports retail design Rosie Lee were brought in by Nike Brand Design to provide creative consultancy on the new club store at PSG football stadium.
PSG were looking for an aspirational retail experience that culturally inspires and connects the football fan to the journey of a pro footballer on and off the pitch. Including local football insights that tells a deeper story of football culture.
Rosie Lee consulted on designs that injected a local authentic theme to the retail experience. PSG players are combined with the Parisian landscape and displayed on windows as a photographic montage. A 3d map of Paris with the PSG logo is sandblasted out of existing concrete on the wall behind the cash desk creating a textured and dramatic visual effect.