With our experience in Sports Marketing design and Experiential Brand Consultancy, we were the perfect partner for Nike China to work with on their RunHai activity around the 2014 Shanghai Marathon.
We were asked to design a logo and brand identity for RunHai 2014, and consult on experience to energise and empassion the Asian crews and foster a culture of creativity and collaboration. Our creative concept focussed on the 5 Pillars of Running, the 5 core sport and lifestyle that unite individual runners in crews, and crews around the world.
The logo featured on welcome packs, vehicles, capes and other executions, and was turned into a white 3D logo for crews to customise themselves. In addition, because of the interactive nature of the identity, it featured heavily in the crews Social Media throughout the event period.