Nike and JD Sports.
Make It Count Phase 2.

Nike and JD Sports.

Tags: Campaigns, Digital, Print, Retail Design, Sport

An integrated digital and retail campaign with dynamic social media content.

Following our successful retail launch of phase 1 of the #MakeItCount initiative, Nike asked us to create and deliver phase 2. With a summer of momentous sporting events on the horizon, the brief was to promote the Nike Free Run+ shoes through an integrated digital and retail campaign featuring premiership football star Alex Oxlade-Chamberlain. 

For the campaign centrepiece we created and built a dynamic, shopable Facebook app that seamlessly integrated JD Sports’ social media with the rest of the on and offline retail experience. 

Utilising parallax scrolling, an embedded SoundCloud playlist and product callouts, the app brought product to life with interactive lifestyle content. ‘Like’ and share mechanisms with pre-formatted hashtags and URLs also extended the campaign beyond the initial JD Sports audience.

In parallel with the digital activity, we rolled the campaign out to all JD Sports retail outlets. Executions ranged from bespoke window campaigns and installations to banners, printed collateral and large screen animations.

Key features:

  • Integrated digital and retail campaign
  • Interactive, parallax scrolling Facebook app
  • Campaign reach extended virally through social media


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