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Nike and Size?
10 Years of Obsession.

Nike and Size?

Tags: Branding, Design for PR, Digital, Events, Retail Design

Celebrating a 10 year retail partnership.

In celebration of the Size? and Nike partnership 10th anniversary, we designed the 10 Years of Obsession campaign. 2010 saw the release of 10 limited edition shoes and allowed us to flex our creative muscle over a huge range of disciplines including curation, events managment, print, retail and digital design.

To showcase the special edition shoes, units were placed into Size? stores around the country. Acrylic doors were etched with a locker graphic and had a bespoke magnetic fixing mechanism to ensure doors only open when the staff want them to. White-painted shoes and 3D question marks provided a tease for the remainder of the 10 strong collection of shoes. Collector’s numbered Tyvek bags were designed and produced along with a staff training brochure communicating the key facts and heritage of each shoe.

The campaign culminated in an exclusive exhibition at Dover Street's Air Gallery featuring all 10 shoes, and a one-off piece of Dave White artwork which was broken into pieces and given away on the night. Drinks, DJ's and sneakerheads all made for a top night to celebrate Nike and Size? and their ongoing obsession. 

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