The Relaunch of Nike Sportswear.


Tags: Campaigns, Design for PR, Print, Retail Design

A UK-wide campaign hailed globally as a benchmark for Nike.

Key features:

  • Over 50 different deliverables launched on same day
  • Blended niche, bespoke installations with mass rollout
  • Differentiation by account
  • Referenced by other brands as exemplary retail campaign

The relaunch of Nike Sportswear represented the re-imagination of classic sports apparel into the streetwear of a new generation. 
We were brought in to create and deliver the UK launch campaign for retail.

We developed and delivered the campaign across all elements – from initial consultancy on the concept ‘Designed for sport, remixed for life’ through to artist collaborations, photography, a host of bespoke installations and a suite of launch related literature.

For the pinnacle execution we designed and produced a statement neon window display at flagship store NikeTown. We also created and produced a giant pixel monster installation in Selfridges.

Neon went on to become one of the key materials used in Nike Sportswear displays across the UK. The campaign was hailed globally as a benchmark for Nike.

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