Having amassed an impressive body of work since his emergence in 2004, photographer Tom Hull approached us to create a new identity and website that would affirm his arrival on the professional creative circuit and help grow his reputation with clients. 

To help Tom stand out we created for him something that most photographers don’t have – a unique marque. Taking the first letter of his name, the marque referenced the viewfinder grid lines found on cameras to create a sense of approachable confidence and experience. 

Using the same double lines, we created a logotype of bespoke letterforms offset against a careful use of negative space to provide a touch of informality. We also used the lines to echo the identity across applications such as website and stationery. 

For the website we designed and built Tom a simple but sophisticated online portfolio that showcased his photography in the way he intended – as shot, un-cropped and with plenty of breathing space. To keep the focus on the photos, we kept colour to a minimum and developed a smooth, user friendly interface that dynamically flexes to different browsers and devices.

Key features:

• Unique, standout marque 
• Bespoke letterforms
• Simple yet sophisticated website flexing to different browsers and devices