Uniqlo asked us to create and deliver a campaign that would promote their new HEATTECH winter clothing range.

HEATTECH wear combines fashion with the latest technology from Japan. Fibres in the clothing absorb moisture from the body and convert it to heat energy whilst air pockets between the fibres act as insulation. 

To convey a sense of the range’s warmth and technology, as well as reinforce the HEATTECH brand identity, we created a host of yellow, orange and red neon arrays. The bright warm light of these arrays provided Uniqlo stores with beacon-like standout on the dark, wintery high streets of Britain.

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